UMCC · Approval and rights management · Alibaba Group
Every UEFA right, every Alibaba brand, one live view.
Rights extracted from the agreement, requests checked against them, approvals time-stamped from CAA to Alibaba to UEFA, and delivery tracked match by match across the Champions League, Europa League, Conference League, Super Cup and EURO 2028.
38
Quantity rights tracked
24
Rights in use
14
Not started yet
4
Fully used
5
Permanent rights
14
Approvals pending
By tournament
Ring = share of quantity rights already in use · counts are rights, not unitsUCL
Sep 2027 to May 2028
0 used6 open2 not started
Next: Matchday 3, 19 Oct
UEL
Sep 2027 to May 2028
0 used2 open2 not started
Next: Matchday 3, 21 Oct
UECL
Oct 2027 to May 2028
0 used2 open2 not started
Next: Matchday 2, 21 Oct
Super Cup
11 Aug 2027
3 used0 open0 not started
Season complete
EURO 2028
9 Jun to 9 Jul 2028
0 used0 open6 not started
Next: Group stage, round 1, 9 Jun '28
By brand
Utilisation = share of each brand's allocated rights already deliveredCL
Alibaba Cloud
Cloud and AI infrastructure for business. B2B decision makers.
29 rights held · 16 started166 LED feed slots this season20 social rights remaining3 approvals open
WE-1WE-2WE-3WE-8AM-2AM-3ME
QW
Qwen
Alibaba's AI model family and assistant. Consumer and developer reach.
30 rights held · 17 started112 LED feed slots this season27 social rights remaining6 approvals open
WE-3WE-5WE-6MEAPAC-2APAC-4AM-2
AE
AliExpress
Cross-border B2C e-commerce. Official UEFA merchandise from 2027/28.
31 rights held · 15 started222 LED feed slots this season22 social rights remaining4 approvals open
WE-1WE-2WE-4WE-5WE-8AM-2AM-3
TR
Trendyol
Turkey's largest B2C e-commerce platform, active across Europe and the Middle East.
27 rights held · 11 started60 LED feed slots this season13 social rights remaining2 approvals open
WE-6WE-3MEEE-2
1. Designations & Marks3 rights · permanent
Permanent rights, tracked for compliance
2. LED & VBR5 rights · 4 in use · 1 not started
Perimeter LED exposure, all UCL matches
3. Broadcast3 rights · 3 in use · 0 not started
"Powered by Qwen" 360° replay graphic integration
4. Footage & Content4 rights · 2 in use · 1 not started
Highlights clips for owned channels
5. Social & Digital7 rights · 6 in use · 1 not started
Chinese platform content (Douyin, Weibo, Bilibili, Youku)
6. Players & Talent3 rights · 2 in use · 1 not started
UEFA ambassador / legend appearance days
7. Hospitality6 rights · 2 in use · 4 not started
EURO 2028 hospitality incl. final
8. Tickets5 rights · 1 in use · 4 not started
EURO 2028 tickets across tournament
9. Activation & Promotion5 rights · 3 in use · 1 not started
B2B events using marks (Cloud summits, client events)
10. Technology & PR2 rights · 1 in use · 1 not started
"Powered by Alibaba Cloud" case studies and press releases
CloudQwenAliExpressTrendyolGroup
Needs attention
ChangesUCL-QWN-103 MD4 LED loop, Arabic (MENA)ChangesUCL-AEX-112 "Win the final" sweepstake T&CsNewREQ-2041 Qwen Germany: Matchday 5 packageIn approvalREQ-2040 Cloud SEA: semi-final second leg feedNewREQ-2036 Qwen MENA: creator activation for MD3GapUCL SF2 has no brand in APAC-2 (must-cover market)GapUCL F has no brand in APAC-3 (must-cover market)GapUEL SF2 has no brand in APAC-2 (must-cover market)MissedHost feed ran group fallback loop in 2nd half. Make-good requested from UEFA LED Ops.
Next 4 weeks
19 OctUCLUCL Matchday 319 OctUCLUCL-AEX-102 due: MD4 LED loop, France19 OctUCLUCL-QWN-103 due: MD4 LED loop, Arabic (MENA)19 OctUCLHospitality: UCL Matchday 3 (host club, on request)20 OctUCLUCL-AEX-112 due: "Win the final" sweepstake T&Cs21 OctUELUEL Matchday 321 OctUECLUECL Matchday 221 OctUECLUECL-TRY-302 due: UECL MD3 LED loop, Balkans21 OctUELUEL-TRY-203 due: UEL MD4 LED loop, Portugal/Turkey