Layer 4 · Hospitality and ticket intelligence

Tickets & hospitality

A separate module, as it should be: ticket inventory, hospitality packages, guest requests, allocation rules, wait lists and usage reporting across the season and EURO 2028.

UCL

UCL Matchday 3 (host club, on request)

Host club stadium, Germany · 19 Oct · Business seats

Seats held

12 / 16

Requested

Wait list

Guest names due

28 Sept

21 days before

Brand quotas

CLCloud

8 / 8

QWQwen

4 / 4

AEAliExpress

0 / 4

Guest group	Brand	Tier	Seats	Requested
Insurance group CDO G-309	CL	C-level	4	26 Sept
Automotive OEM, data platform lead G-308	CL	Key client	4	25 Sept
AI start-up founders (DACH) G-310	QW	Partner	4	27 Sept

Allocation rules

Brand quotas. Each event splits seats by brand quota. Unused quota returns to the pool 30 days before the event.

C-level first. C-level and key-client requests are confirmed ahead of partner and internal guests.

Max 4 per request. Above 4 seats needs Alibaba Sponsoring sign-off.

Names deadline. Guest names 21 days before league-phase matches, 30 days before finals, 45 days for EURO.

Waitlist. Requests over quota go to the waitlist and are promoted automatically when seats free up.

No resale, no prizes. Tickets and seats cannot be resold or used as promotional prizes without UEFA approval of the mechanic.

Usage report

season to date

CLCloud

14 / 36

QWQwen

8 / 22

AEAliExpress

6 / 18

TRTrendyol

2 / 8

Attended / held seats. C-level share of attended guests: 13%.