Layer 6 · Social rights manager
Social rights
UEFA deliverables, co-posts on UEFA channels, creator and influencer rights, owned-channel use of marks, player and club content, and Chinese platforms tracked separately. Live counts, not a spreadsheet.
CLAlibaba Cloud
15social rights remaining in the Champions League
6 used so far · 4 right types
QWQwen
19social rights remaining in the Champions League
11 used so far · 6 right types
AEAliExpress
15social rights remaining in the Champions League
4 used so far · 5 right types
TRTrendyol
5social rights remaining in the Champions League
0 used so far · 3 right types
Social and talent rights · UCL
incl. rights valid across all competitions| Right | Total | Cloud | Qwen | AliExpress | Trendyol | Free | Use |
|---|---|---|---|---|---|---|---|
| Co-branded posts on UEFA Champions League channels 5.1 · posts · Max 2 per month | 24 | 2/7 | 3/9 | 1/5 | 0/2 | 1 | |
| Influencer and creator activations using marks 5.5 · activations · Creator contracts must include UEFA mark rules | 10 | 0/0 | 1/4 | 1/4 | 0/2 | 0 | |
| Chinese platform content (Douyin, Weibo, Bilibili, Youku) 5.6 · posts · Mainland rights holder to be informed of each post | 40 | 3/11 | 4/14 | 2/8 | 0/0 | 7 | |
| UEFA app integration (Qwen match assistant) 5.7 · integration | 1 | 0/0 | 1/1 | 0/0 | 0/0 | 0 | |
| UEFA ambassador / legend appearance days 6.1 · days · Ambassador pool set by UEFA | 6 | 1/2 | 1/1 | 0/1 | 0/1 | 1 | |
| Club content days (subject to club consent) 6.2 · days · Club partner conflicts checked first | 4 | 0/1 | 1/1 | 0/1 | 0/0 | 1 |
Brand cells show used / allocated.
Reach to date
live posts, all compsInstagram, TikTok, X, YouTube, LinkedIn vs Douyin, Weibo, Bilibili, Youku. Tracked separately per Alibaba target market.
By channel
Posts · UCL
| Date | Brand | Post | Channel | Platform | Status | Reach | Eng. |
|---|---|---|---|---|---|---|---|
| 8 Dec | AE | Holiday kit guide SP-522 · right 5.1 | UEFA channels (co-post) | – | – | ||
| 24 Nov | CL | MD5 data story SP-521 · right 5.1 | UEFA channels (co-post) | – | – | ||
| 20 Nov | QW | Club content day: training ground quiz SP-519 · right 6.2 | Players & clubs | – | – | ||
| 4 Nov | QW | Creator series ep.1: tactics with Qwen SP-515 · right 5.5 | Creators | YouTube | – | – | |
| 19 Oct | QW | Qwen predicts: MD3 SP-506 · right 5.1 | UEFA channels (co-post) | – | – | ||
| 11 Oct | CL | Legend day Lisbon: the data of a final SP-520 · right 6.1 | Players & clubs | YouTube | Live | 2.3m | 4.4% |
| 7 Oct | CL | How UEFA runs match data on Alibaba Cloud SP-505 · right 5.1 | UEFA channels (co-post) | Live | 900k | 3.8% | |
| 5 Oct | AE | Official store unboxing SP-514 · right 5.6 | Chinese platforms | Douyin | Live | 2.6m | 4% |
| 1 Oct | AE | Official store is open SP-504 · right 5.1 | UEFA channels (co-post) | Live | 5.4m | 3% | |
| 29 Sept | QW | Qwen match recap, MD2 SP-512 · right 5.6 | Chinese platforms | Live | 7.3m | 3.3% | |
| 29 Sept | CL | Built for the big night: MD2 SP-517 | Owned channels | Live | 1.5m | 2.9% | |
| 28 Sept | QW | Ask Qwen: who wins MD2? SP-503 · right 5.1 | UEFA channels (co-post) | TikTok | Live | 8.9m | 6.3% |
| 22 Sept | AE | Creator haul: official kits SP-516 · right 5.5 | Creators | TikTok | Live | 4.4m | 7.1% |
| 16 Sept | CL | The data behind the night, presented by Alibaba Cloud SP-502 · right 5.1 | UEFA channels (co-post) | X | Live | 2.1m | 2.2% |
| 15 Sept | QW | Qwen match recap, MD1 SP-511 · right 5.6 | Chinese platforms | Douyin | Live | 12.4m | 5.2% |
| 14 Sept | QW | Qwen predicts: MD1 big calls SP-501 · right 5.1 | UEFA channels (co-post) | Live | 6.2m | 4.1% | |
| 14 Aug | CL | Behind the broadcast: cloud at the Super Cup SP-513 · right 5.6 | Chinese platforms | Bilibili | Live | 3.1m | 6% |