New request
Knowledge base

Knowledge base

Every guide in one place: UEFA and Alibaba guidelines, specs, processes and market rules, with excerpts for the Alibaba intranet. Stored on DingTalk Drive; the shared folder is open to the Alibaba and UEFA circle.

Documents

UEFA club competitions brand guidelines for partnersGuidelineAlibaba & UEFA circleUEFA · 15 Jun
How partner brands may use competition marks, the starball, trophy imagery and composite logos.
  • Composite logos only in approved lock-ups
  • Trophy only in UEFA-supplied photography
  • No mark use on products without licensing approval
Alibaba Group sub-brand rules for UEFAGuidelineAlibaba & UEFA circleAlibaba · 1 Jul
Which Alibaba brand leads where, how designations read per brand, and naming rules for Qwen.
  • Designation wording per brand is fixed
  • Max 2 Alibaba brands per match feed
  • Qwen claims need product team review
Approval protocol and SLAsProcessAlibaba & UEFA circleCAA · 1 Aug
The chain every deliverable runs: CAA creative, CAA review, Alibaba sign-off, CAA packages for UEFA, UEFA approval, talent where tagged.
  • Alibaba sign-off within 2 working days
  • UEFA lead time: 14 days LED, 21 days broadcast, 30 days talent
  • Every click is time-stamped in the protocol
LED technical specification v4SpecAlibaba & UEFA circleUEFA · 20 Jun
Loop length, frame rate, safe areas and colour rules for perimeter LED.
  • 15s loops, 25fps
  • Two-line safe area, max 24 characters per line
  • No pure white backgrounds
Virtual board replacement (VBR) feed guideSpecAlibaba & UEFA circleUEFA · 10 Jul
How territory feeds map to the UEFA key and how virtual versions are delivered per feed.
  • Matchday territories: WE-1 to WE-5, AM-2, AM-3
  • Matchweek territories: all others
  • Deliver per feed 10 days before matchday
Territory key and Alibaba priority marketsContract excerptAlibaba & UEFA circleCAA · 1 Jul
The 19 territory groups and which ones Alibaba must cover.
  • High priority: WE-1, WE-2, WE-3, WE-6, ME, APAC-2, APAC-3, APAC-4, covered at least in semi-finals and final
  • Low priority: AM-1, WE-7, AF, APAC-1, EE-1
Local advertising rules by territoryMarket rulesAlibaba internalCAA · 5 Sept
Language and claims rules the LED planner attaches to each market version (to confirm with local counsel).
  • France: French-language version
  • DACH: no comparative claims
  • MENA: Arabic version and KSA/UAE review
  • China: Simplified and Traditional versions
Ambush and competitor monitoring protocolProcessCAA internalCAA · 20 Aug
How AWS, Google Cloud, Microsoft Azure and e-commerce rivals are monitored around UEFA inventory.
  • Weekly scan of broadcast, social and OOH near venues
  • Escalate to UEFA Brand Protection within 24h
Hospitality and ticketing termsProcessAlibaba & UEFA circleUEFA · 15 Jul
Names deadlines, transfer rules and conduct for partner guests.
  • Names 21 days before league phase, 30 days before finals
  • No resale; no prize use without approval
Player and talent image rulesGuidelineAlibaba & UEFA circleUEFA · 15 Jul
Group rights vs individual rights and club partner conflicts.
  • Min. 3 players for club content, 5 for national team group rights
  • Club partner categories checked before every club day
Social co-post playbookProcessAlibaba & UEFA circleCAA · 25 Aug
How to brief UEFA channel teams, approval timing and tracking.
  • Brief 14 days ahead
  • Max 2 co-posts per month per competition
  • Chinese platforms tracked separately
Rights catalogue (executed agreement)Contract excerptCAA internalCAA · 30 Jun
Structured extract of every right in the agreement. Placeholder until the executed contract is ingested.
  • Generated by the rights extractor
  • Each right links to its clause reference

DingTalk Drive folders

UMCC / Shared
Alibaba & UEFA circle. Guidelines, specs, approved creative, templates. Alibaba, UEFA and CAA.
UMCC / Alibaba
Alibaba internal. Brand-team material and excerpts from the Alibaba intranet.
UMCC / CAA
CAA internal. Working files, contract extracts, monitoring.
Access follows the folder. Alibaba roles in this demo do not see CAA-internal files; switch role in the top bar to compare.